Result
↑ 187% non-brand organic traffic
Indexation
11,000+ pages
Regions
Multi-region
Legacy CMS, slow pages, and no meaningful keyword footprint left the brand absent from high-intent industrial searches.
Strategy
Rebuilt the site on Next.js with a technical SEO spine, clarified positioning for procurement teams, and created authority content around tender triggers.
Build
- ▸New IA mapped to buyer roles and intent clusters
- ▸Component library for rapid landing page rollout
- ▸Schema and structured data for products and FAQs
↑ 187% non-brand organic traffic
Inbound RFQs exceeded paid channels within two quarters
Leadership now reviews a single growth dashboard weekly
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