Services
Three plans, two retainers, one diagnostic. Pick what fits.
Foundation keeps your site alive. Growth improves it. Scale runs the machine that turns it into booked customers. Two optional retainers (SEO and paid ads) sit on top of any tier. The Site Health Check is the on-ramp.
Foundation
£150/mo
Your website is safe and handled.
- Managed hosting on a fast, modern platform, with all hosting costs handled.
- Security and dependency monitoring, with critical vulnerabilities patched rapidly.
- Uptime and error monitoring, so problems are caught before your customers see them.
- Full backups and the ability to roll back safely if anything goes wrong.
Growth
£350/mo
Your website gets measurably better every month.
- Everything in Foundation.
- Analytics and conversion tracking set up properly, so decisions are based on real data.
- 3 hours of monthly improvement work across content, speed, and conversion.
- Accessibility kept compliant as the site changes, so the site stays usable and lawful.
Scale
£600/mo
Every enquiry captured, acknowledged, and booked into your calendar — automatically.
- Everything in Growth.
- Every new enquiry caught automatically and kept in one place, so nothing falls through the cracks.
- Customers can book themselves into your calendar straight from your site, with no back-and-forth.
- Every enquiry gets an instant acknowledgement and a timed follow-up, so leads do not go cold while you are busy.
IDS is not currently VAT registered. No VAT is charged. No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee. See full pricing comparison →
SEO retainer
£650/mo
Ongoing search work: keyword strategy, technical fixes, content optimisation, and monthly reporting on the rankings and traffic that matter to your business.
Ad management
£600/mo
Paid search and paid social campaigns: setup, creative direction, bid management, conversion tracking, and weekly review.
Plus ad spend, paid directly to the ad platforms.
Google Business Profile management
£99/mo
Active management of your Google Business Profile: monthly posts, photo and information updates, Q&A monitoring and responses, and review monitoring with alerts on new reviews so nothing sits unanswered.
Runs alongside a Foundation, Growth, or Scale plan.
£199 one-off
The £199 fee is credited against your first invoice if you take a Foundation, Growth, or Scale plan within 60 days.
Foundation, Growth, Scale
Run the site itself: hosting, security, monitoring, improvement work, and (on Scale) the enquiry pipeline behind it. Every client takes one of these.
SEO retainer
Brings the right people to the site through search. Compounds over months. Optional, bolts onto any tier.
Ad management
Buys qualified traffic through paid search and paid social. You pay the platforms directly; IDS runs the campaigns. Optional, bolts onto any tier.
Which plan should I start on?
Foundation suits a site that just needs to stay online, safe, and watched. Growth suits a site that should be getting better each month. Scale suits a business where the site is the front door to a pipeline of enquiries and you want that pipeline built. You can move between tiers at any month.
I do not have a site yet — can IDS build one?
Yes. We build new business sites on our managed stack from a niche template for your sector (Category B). One-off Launch Fee of £149, then the monthly plan covers everything else. The frontend code transfers to you after your earn-out period (36, 24, or 18 months by tier). For a fully bespoke build owned from day one at a fixed project price, Doman Digital is the right answer.
Can I run an add-on without a plan?
The SEO retainer and Ad management retainer both run alongside a Foundation, Growth, or Scale plan. Both depend on the site being properly hosted, measured, and improving — so they sit on top of a plan rather than replacing one.
Do I need both add-ons?
SEO and paid ads solve different problems and most clients pick one. SEO compounds over months; paid ads buy traffic now. Running both fills the pipeline from two directions at once.
What if I am not sure?
The Site Health Check is the on-ramp: £199 for a written report with prioritised actions. If you go on to take a plan within 60 days, the £199 comes off your first invoice.
How is this priced and billed?
Monthly subscription, paid by card via Stripe. IDS is not currently VAT registered. No VAT is charged. No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee.
Next step
Pay £199. Find out what is wrong with your site.
A written diagnostic with prioritised fixes — yours whether you take a plan or not. If you do, the £199 comes off your first invoice.