Published 3/18/2025
Buyers resist risk. Proof reduces risk. Most pages hide or bury it.
Lead with the hard evidence
Make quantified results, respected clients, and operational detail visible above the fold.
Map proof to objections
Each objection deserves its own artifact—case studies, demos, guarantees, and architecture screenshots.
Keep proof current
Stale proof erodes trust. Build a cadence to refresh outcomes and testimonials monthly.
Takeaway
Pages convert when buyers see themselves in the outcomes and trust the operator behind them.