Published 4/9/2025
Growth is a system, not a task list. Retainers need strategy, prioritization, and ownership.
Quarterly narratives
Every quarter should have a clear narrative: defend, expand, or convert. Roadmaps flow from that narrative.
Visible commitments
Stakeholders must see what is shipping and when. Shared boards and weekly demos keep trust high.
Relentless retros
Measure outcomes, not output. Decide what to amplify or stop each month based on data.
Takeaway
Treat your website and SEO as a product with a dedicated team and you will outrun competitors who treat it as maintenance.