Published 2/2/2025
Search gains erode when they rely on one-off projects. Durable SEO is operational.
Bake in crawl health
Sitemaps, robots, canonical discipline, and performance budgets prevent decay. Make them part of CI/CD checks.
Structure for intent
Clusters, internal links, and schema teach search engines what you solve. Plan navigation around it.
Monitor relentlessly
Dashboards for indexation, vitals, and rankings keep issues from compounding unnoticed.
Takeaway
Operational SEO outperforms periodic audits every time.