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Service

Tracking & CRO Setup

Heatmaps, event tracking, and conversion-flow analysis.

Pricing

£150–£450

Designed for operational efficiency.

Best fit: Businesses wanting to understand user behavior · Teams needing conversion optimization insights · Organizations ready to analyze conversion funnels

Not ideal for: Sites without clear conversion goals · Teams not ready to act on insights

Tracking and CRO setup

Outcomes

What you gain

Visual heatmaps showing user behavior and interaction patterns.

Event-level tracking for meaningful conversion analysis.

Conversion flow analysis that identifies drop-off points.

Deliverables

What we ship

Heatmap tool setup (Hotjar, Microsoft Clarity, etc.)

Delivered with documentation, governance, and measurement hooks.

Event tracking configuration

Delivered with documentation, governance, and measurement hooks.

Conversion flow mapping and analysis

Delivered with documentation, governance, and measurement hooks.

Funnel visualization and reporting

Delivered with documentation, governance, and measurement hooks.

Drop-off point identification

Delivered with documentation, governance, and measurement hooks.

Testing and validation

Delivered with documentation, governance, and measurement hooks.

Documentation and training

Delivered with documentation, governance, and measurement hooks.

Process

How the engagement runs

Step 1

Tracking Audit

Owners, metrics, and review cadence confirmed at the start of each phase.

Step 2

Tool Selection

Owners, metrics, and review cadence confirmed at the start of each phase.

Step 3

Setup & Configuration

Owners, metrics, and review cadence confirmed at the start of each phase.

Step 4

Testing

Owners, metrics, and review cadence confirmed at the start of each phase.

Step 5

Analysis & Reporting

Owners, metrics, and review cadence confirmed at the start of each phase.

FAQs

Direct answers

What heatmap tools do you use?

We work with Hotjar, Microsoft Clarity, and other platforms depending on your needs and budget.

How do you track conversions?

We set up event tracking for key user actions and create conversion funnels to visualize the user journey.

Ready?

Book a system audit or setup your automation

Tell us what you need automated, integrated, or optimized. We'll respond within one business day with next steps and pricing.