1. Onboard
We take custody of the site and the hosting account, run a Site Health Check, and resolve anything urgent before the first month begins. You provide access; we move the site under our operational umbrella so its uptime, security, and improvement are our responsibility from day one. Migration scope and price are agreed in writing before any work starts.
2. Watch
Uptime, runtime errors, and security advisories for the site and its dependencies are monitored automatically. When something crosses a threshold, your named contact is alerted — and you hear from us about it before you would have noticed yourself.
3. Improve
On Growth and Scale, the monthly improvement allowance ships work on content, speed, and conversion. We agree priorities at the start of each month and report progress at the end. On Scale, the build allowance is reserved for tools and automations specific to your business — the work that runs the enquiry pipeline behind the site.
4. Report
Every month you get a plain-English written report: what we watched, what we fixed, what we improved, what changed in the numbers, and what we recommend next. On Scale, the report adds pipeline metrics — enquiries received, enquiries booked, where leads dropped off, and what we changed in response.
5. Review
Every quarter we step back from the month-to-month work. On Growth, that is a review of performance and priorities for the next 90 days. On Scale, it is a strategy session: where the pipeline is leaking, what the next build should be, and what comes off the roadmap.
6. Respond
You have a named contact. Email a person, not a ticket queue. Foundation: within 1 UK business day. Growth: within 4 UK business hours. Scale: priority response. Critical issues are fixed faster, defined by tier.
Want to see what the monthly report actually looks like? See a sample monthly report →
Step 1
Day 0–1: intake
You complete the intake questionnaire and send us your logo, brand colour, copy, and photos. That is everything we need to configure your template.
Step 2
Days 1–3: build
We load your content into the template for your sector and stand up a staging URL. You see the site before it touches your live domain.
Step 3
Days 3–5: go live
You approve the staging preview. We transfer the DNS. Your site goes live at your domain within 5 UK business days of your content being submitted. Monitoring is wired up and your subscription billing period starts today, not when you paid the fee.
Step 1
Week 1: handover
Access to the site, the domain, and the hosting account is transferred to IDS. We run a Site Health Check, agree any urgent fixes, and schedule them.
Step 2
Week 2: settle
Urgent fixes ship. Monitoring is wired up against your named contact. You get a confirmation that everything is live and watched.
Step 3
Weeks 3–4: rhythm
The monthly improvement allowance starts (Growth and Scale). On Scale, the first pipeline pieces are scoped: capture, acknowledgement, booking, follow-up, routing. Your first monthly report lands at the end of month one.
Tier response targets
- Foundation: standard within 1 UK business day; critical within 2.
- Growth: standard within 4 UK business hours; critical within 1 UK business day.
- Scale: priority response; critical fixed same UK business day.
What counts as critical
A critical issue is the site being down or unreachable, enquiry or checkout forms not working, or a security vulnerability being actively exploited. Slow performance, cosmetic faults, and content requests are not critical issues.
Earn-out periods. Foundation: 36 months. Growth: 24 months. Scale: 18 months. At that point you can stay on our Hosting-only plan (£75/month: hosting, monitoring, backups) and we keep the lights on, or take the code and self-host. Either way, no exit fee.
What transfers. The frontend code only. Our templates, backend automations, integration layer, and managed service remain ours. You walk away with a working website you can host anywhere.
If you bought us an existing site. You already own it. The plan is a managed service on top — leaving simply returns full control to you.
No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee.
You keep your domain, your own accounts, and your own content. We agree a clean cutover date with you in writing.
Past about 15 active IDS clients (alongside concurrent work running through Doman Digital), monthly reports start to slip and response times drift. We would rather say no to a new client than let an existing one feel that.
When we are at capacity, new intake pauses. Existing clients keep being served as before. New enquiries are kept on file, and intake restarts when a slot opens — an existing client moving up a tier, a Doman Digital project closing, or occasional churn.
Fifteen is a starting estimate from the time budget the business runs against (around 180 hours a month sustainable). We will refine the number as we track real hours through the year. If we are full when you enquire, you will hear so on the first reply.
IDS runs sites on Next.js and Vercel. We do not run WordPress installations, plugins, malware scanners, or database optimisation — the stack does not need them, and we do not bill for things it does not need.
Migration scope and price are agreed in writing before any work begins. We move the content, redirect the old URLs, preserve search rankings, and rebuild the pages on the new stack. Once live, the new site goes through the same onboarding and settles into the monthly rhythm.
For a brand-new design as part of the move, that part of the work can sit with IDS as a Category B build, or with Doman Digital ↗ if you want a fully bespoke design and outright day-one ownership.
£199 paid diagnostic, credited against your first invoice.
If we are not a fit, you keep the report.