Plans
Three tiers. One website, run end-to-end for a fixed monthly fee.
Foundation keeps your site alive. Growth improves it. Scale runs the machine that turns it into booked customers. UK only, prices in GBP, no minimum term.
Foundation
£150/mo
Your website is safe and handled.
- Managed hosting on a fast, modern platform, with all hosting costs handled.
- Security and dependency monitoring, with critical vulnerabilities patched rapidly.
- Uptime and error monitoring, so problems are caught before your customers see them.
- Full backups and the ability to roll back safely if anything goes wrong.
- Up to 30 minutes of content changes each month.
- A plain monthly report confirming the health of your site, and a named person to contact.
- Response within 1 UK business day; critical issues within 2 UK business days.
Growth
£350/mo
Your website gets measurably better every month.
- Everything in Foundation.
- Analytics and conversion tracking set up properly, so decisions are based on real data.
- 3 hours of monthly improvement work across content, speed, and conversion.
- Accessibility kept compliant as the site changes, so the site stays usable and lawful.
- On-page SEO kept current as pages change: titles, meta descriptions, internal links, and structured data updated, so search engines index your site correctly.
- A monthly report that shows what was changed and what measurable effect it had.
- A quarterly review of performance and priorities.
- Response within 4 UK business hours; critical issues fixed within 1 UK business day.
Scale
£600/mo
Every enquiry captured, acknowledged, and booked into your calendar — automatically.
- Everything in Growth.
- Every new enquiry caught automatically and kept in one place, so nothing falls through the cracks.
- Customers can book themselves into your calendar straight from your site, with no back-and-forth.
- Every enquiry gets an instant acknowledgement and a timed follow-up, so leads do not go cold while you are busy.
- Each enquiry sent to the right person or inbox automatically, so nothing waits on you to forward it.
- 5 hours of custom build work each month on the tools your business actually needs: dashboards, automations, internal portals, anything bespoke.
- A monthly pipeline report: enquiries received, enquiries booked, where leads dropped off, and what was changed to improve it.
- A quarterly strategy session.
- Priority response; critical issues fixed the same UK business day.
From £150/month. No minimum term — cancel any time.
IDS is not currently VAT registered. No VAT is charged. Each plan covers one website. Additional sites are quoted separately. See how we work each month →
Foundation
Existing site (Category A): £0
The build is already paid for. Migration is on us.
New site (Category B): £149 one-off
Built on our managed stack from a niche template for your sector. Live within 5 UK business days of content being submitted.
Growth
Existing site (Category A): £0
The build is already paid for. Migration is on us.
New site (Category B): £149 one-off
Built on our managed stack from a niche template for your sector. Live within 5 UK business days of content being submitted.
Scale
Existing site (Category A): £0
The build is already paid for. Migration is on us.
New site (Category B): £149 one-off
Built on our managed stack from a niche template for your sector. Live within 5 UK business days of content being submitted.
A new business website for a one-off fee of £149 — not a five-figure project bill — then £150/month for the plan.
Foundation
36 months
of continuous paid subscription, then the frontend code is yours.
Growth
24 months
of continuous paid subscription, then the frontend code is yours.
Scale
18 months
of continuous paid subscription, then the frontend code is yours.
After the earn-out
Stay on Hosting-only at £75/month — hosting, monitoring, backups — and we keep the lights on. Or take the code and self-host. Either way, no exit fee.
What transfers
The frontend code only. Our templates, backend automations, integration layer, and managed service stay with us. You walk away with a working website you can host anywhere.
Applies to sites IDS built (Category B). If your site already existed when we took it over, you already own it.
| What you get | One-off agency build | Freelancer + cheap host | IDS subscription |
|---|---|---|---|
| Upfront cost | Typically £5,000–£15,000+ | £0–£2,000, depends who you find | £0 if you have a site; £149 one-off if we build it |
| Monthly cost | £0 — then it stops improving | £5–£30 hosting, plus hourly when you need work | £150–£600 all in |
| Who fixes it when it breaks | You find someone, you pay them | You email and wait | Named contact, written response targets |
| Improvement work | Separate project, separate quote | Hourly when you remember to ask | 3 hours/month on Growth, 5 on Scale |
| Security & uptime | You | Shared with the host, alerted to nobody | Monitored continuously, patched on a tracked cadence |
| Monthly visibility | None | Whatever the host dashboard shows | Plain-English written report, every month |
| Lock-in | Code you own but cannot safely change | Whoever set it up has the keys | No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee. |
Upfront cost
- One-off agency build
- Typically £5,000–£15,000+
- Freelancer + cheap host
- £0–£2,000, depends who you find
- IDS subscription
- £0 if you have a site; £149 one-off if we build it
Monthly cost
- One-off agency build
- £0 — then it stops improving
- Freelancer + cheap host
- £5–£30 hosting, plus hourly when you need work
- IDS subscription
- £150–£600 all in
Who fixes it when it breaks
- One-off agency build
- You find someone, you pay them
- Freelancer + cheap host
- You email and wait
- IDS subscription
- Named contact, written response targets
Improvement work
- One-off agency build
- Separate project, separate quote
- Freelancer + cheap host
- Hourly when you remember to ask
- IDS subscription
- 3 hours/month on Growth, 5 on Scale
Security & uptime
- One-off agency build
- You
- Freelancer + cheap host
- Shared with the host, alerted to nobody
- IDS subscription
- Monitored continuously, patched on a tracked cadence
Monthly visibility
- One-off agency build
- None
- Freelancer + cheap host
- Whatever the host dashboard shows
- IDS subscription
- Plain-English written report, every month
Lock-in
- One-off agency build
- Code you own but cannot safely change
- Freelancer + cheap host
- Whoever set it up has the keys
- IDS subscription
- No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee.
What counts as a critical issue
A critical issue is the site being down or unreachable, enquiry or checkout forms not working, or a security vulnerability being actively exploited. Slow performance, cosmetic faults, and content requests are not critical issues.
Cancellation
No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee.
Pause instead of cancel
Need a break? You can pause your plan instead of cancelling. Email us and we will pause billing for up to 3 months while your site stays live. Billing resumes automatically at the end of the pause window unless you cancel.
SEO retainer
Ongoing search work: keyword strategy, technical fixes, content optimisation, and monthly reporting on the rankings and traffic that matter to your business.
Priced per engagement after a scoping call
Ad management
Paid search and paid social campaigns: setup, creative direction, bid management, conversion tracking, and weekly review.
Priced per engagement after a scoping callPlus ad spend, paid directly to the ad platforms.
Google Business Profile management
Active management of your Google Business Profile: monthly posts, photo and information updates, Q&A monitoring and responses, and review monitoring with alerts on new reviews so nothing sits unanswered.
£99/moRuns alongside a Foundation, Growth, or Scale plan.
£199 one-off
The £199 fee is credited against your first invoice if you take a Foundation, Growth, or Scale plan within 60 days.
What does IDS do, and how is it different from Doman Digital?
IDS sells the website as an ongoing service — built on our managed stack (or migrated onto it), hosted, watched, secured, and improved every month on a monthly subscription. For new builds (Category B), the codebase transfers to the client after their earn-out period. Doman Digital is the sister studio for fully bespoke website builds: fixed project price, owned from day one, no subscription required. The deciding question is whether you want the site as a service that earns you ownership over time (IDS) or as a one-off project owned day one at a project price (Doman Digital).
Do you build new websites?
Yes. We build new business sites on our managed stack from a niche template for your sector (Category B). One-off Launch Fee of £149, then a monthly plan covers everything else. The frontend code transfers to you after your earn-out period — 36 months on Foundation, 24 on Growth, 18 on Scale. For a fully bespoke build owned day one at a fixed project price, that sits with Doman Digital.
How soon can a plan start?
For an existing site (Category A), Foundation and Growth typically start within a week; Scale needs a short onboarding window so we can connect the systems we will be running. For a new site we build (Category B), live within 5 UK business days of your content being submitted. The Site Health Check can start immediately.
Can I move up or down a tier later?
Yes. Tiers change at the start of the next billing month.
How do I cancel?
There is no minimum term. Email your named contact and your plan stops renewing — no further payments are taken after the current month. You keep access for the month you have already paid for, which is not refunded. There is no exit fee.
What is out of scope?
Major redesigns, brand-new features, and net-new pages that go beyond the monthly improvement allowance are end-dated pieces of work — they are quoted separately at the start. For a fully bespoke build with day-one ownership at a fixed project price, that is what Doman Digital exists for. The IDS subscription covers running, measuring, and improving the site that is in place.
Need a fully bespoke build, owned day one, paid as a fixed project price? That sits with our sister studio, Doman Digital ↗. For anything else — new site from a template, or an existing site you want managed — you are in the right place.
Next step
Stop guessing. Book the £199 Site Health Check.
A written report on your current website, with prioritised fixes you can use whether you take a plan or not. The fee comes off your first invoice if you do.