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Plans

Three tiers. Monthly subscription. UK only.

Foundation keeps the site online and secure. Growth adds measurement and improvement. Scale adds the automation that runs behind the site.

The three tiers

Foundation

£150/mo

Your website stays online, secure, and up to date. If something breaks, we fix it.

  • Managed Vercel platform and hosting cost monitoring
  • Security monitoring of Next.js and dependency advisories, with rapid patching of critical vulnerabilities
  • Uptime and runtime error monitoring
  • Git repository custody and deployment rollback management
  • 30 minutes of content changes per month
  • Monthly health and security report, and a named contact

Growth

£350/mo

Everything in Foundation, plus we track how your website performs and improve it every month.

  • Everything in Foundation
  • Analytics and conversion tracking set up properly
  • Monthly performance report with specific recommendations
  • Fixed monthly allowance of improvement work across content, speed, and conversion
  • Page and form optimisation
  • Quarterly review

Scale

£850/mo

Everything in Growth, plus we automate the busywork and run the systems behind your website.

  • Everything in Growth
  • Automation of bookings, follow-ups, and enquiry routing
  • CRM setup and integration
  • AI assistant for customer questions and lead qualification
  • Priority response
  • Quarterly strategy session

Optional add-ons

Retainers, available on any tier

Add either on top of Foundation, Growth, or Scale. Pricing is monthly, in GBP.

SEO retainer

Ongoing search work: keyword strategy, technical fixes, content optimisation, and monthly reporting on the rankings and traffic that matter to your business.

£650/mo

Ad management

Paid search and paid social campaigns: setup, creative direction, bid management, conversion tracking, and weekly review.

£600/moPlus ad spend, paid directly to the ad platforms.

Start here

Site Health Check

A paid diagnostic of your current website: performance, security, SEO health, conversion gaps, and accessibility. You get a written report with prioritised, actionable fixes.

£199 one-off

The £199 fee is credited against your first invoice if you take a Foundation, Growth, or Scale plan within 60 days.

New website?

That is the sister studio

Anything with an end date — a new build, a redesign, a migration, a one-off audit — is handled by Doman Digital, our sister studio. IDS picks the site up once it is live and keeps it running.

Want a new website? Visit Doman Digital ↗

FAQs

Common questions

What does IDS do, and how is it different from Doman Digital?

IDS runs business websites as managed infrastructure: hosted, secure, monitored, measured, and improved every month on a subscription. Doman Digital is the sister studio that builds new websites and runs one-off projects with an end date. If it renews, it is IDS. If it ends, it is Doman Digital.

Do you build new websites?

No. New builds, redesigns, and migrations are handled by Doman Digital. IDS picks up the site once it is live and keeps it running and improving.

How soon can a plan start?

Foundation and Growth typically start within a week. Scale needs a short onboarding window so we can connect the systems we will be running. The Site Health Check can start immediately.

Can I move up or down a tier later?

Yes. Tiers change at the start of the next billing month. There is no minimum term beyond the month you are in.

Next step

Start with a Site Health Check

Get a £199 written report on your current website. The fee is credited against your first invoice if you take a plan.