Review generation · Pilot
Get more Google reviews from the customers you already have.
£149 setup, then £49/month. After each completed job, a short request goes to the customer asking for a Google review. One follow-up if no response. Reviews that come in are flagged to you within the working day.
Currently in pilot with a small number of clients. Pricing and exact scope may change before this becomes a standard product — early clients are part of validating it.
- Pricing of £149 setup + £49/month is provisional. The pilot may show this needs to change in either direction; early pilot clients are honoured at the original price for 12 months.
- The integration point depends on your existing tools. Some integrations are 30 minutes of work; some take a full session. The £149 setup is averaged across what we have seen so far.
- Only clients with finite-touchpoint services qualify during the pilot. Subscription businesses, retainer relationships, and continuous services do not have a clean trigger moment, so the workflow does not fit.
- We will not generate reviews from people who have not actually used your service. The pilot is about getting more reviews from your real customers, more consistently — not gaming the system.
Service businesses with discrete jobs
Trades, beauty and wellness, professional services where a customer has a clear "the job is done" moment. The post-service window is when people are most likely to leave a review — if they are asked at the right time.
Owners who know reviews are running their funnel
You already understand that Google reviews are the single biggest signal a prospect uses to pick between you and the next listing. You also know that asking customers face-to-face never happens consistently enough.
Existing IDS clients first
During the pilot phase we are only taking on existing Foundation, Growth, or Scale clients. The workflow integrates with how the rest of the service runs; trying it without that context would not be a fair test.
1. Setup
A working session to wire the trigger into your existing flow — your booking tool, your CRM, your invoicing software, or (lowest-touch) a simple form you fill in after each job. The integration is whatever costs you the least ongoing effort. £149 one-off.
2. Trigger
When a job is marked complete, the system sends a short request the customer 24 hours later. One follow-up, 5 days after, if no review has been posted. Sent under your brand from your domain.
3. Monitoring
Reviews that come in are flagged to you within the working day so you can respond. We monitor the rate and flag if it drops, and we adjust the wording or timing if the data suggests a change.
Setup
£149 one-off
The working session, the integration, and the first wording draft for your industry. Non-refundable once delivered.
Monthly
£49/month
Ongoing send infrastructure, monitoring, response alerts, and monthly adjustment of wording or timing based on what the data shows.
IDS is not currently VAT registered. No VAT is charged. No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee.
Why is this in pilot rather than a standard product?
Because the integration varies more per client than our other products do, and we have not yet seen enough live runs to be sure the price is right. Calling it a pilot is the honest framing — it gives early clients realistic expectations and gives us the flexibility to adjust scope or pricing once we know more.
How is this different from GBP management?
Google Business Profile management is about running the Profile that already exists — posts, photos, Q&A, response to inbound reviews. Review generation is about actively requesting reviews from your customers after a service, which is a different mechanic with a different price point.
What about reviews on platforms other than Google?
The pilot targets Google specifically because for most UK service businesses it is where the buying decisions actually happen. Trustpilot, Facebook, sector-specific platforms (Checkatrade, Yell, etc.) can be added during setup if you have a reason to focus on one — but Google is the default and the most validated.
Will customers find this pushy?
Short, plain, sent once, with one short follow-up if no response — that is the format. It does not pretend to be from a friend, does not use fake urgency, and has a clear opt-out. The data so far suggests reply rates are higher when the request is more obviously honest, not less.
Do I need an IDS plan to take this?
Yes — during the pilot, only existing Foundation, Growth, or Scale clients qualify. The workflow integrates with how the rest of the service runs; piloting it standalone would be a different test.
What if I cancel?
No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee. The setup fee is non-refundable once the integration has been built. Your reviews remain on your Profile — they were always yours.
Google Business Profile management, £99/month
If your Profile needs active management (posts, photos, Q&A, responses) more than it needs net-new reviews, GBP management is the right starting point. Read about GBP management →
Ask about the pilot
Talk to us first
The pilot is invitation-driven — get in touch and we will confirm whether your setup is a fit.