Scale · Managed plan
Every enquiry captured, acknowledged, and booked into your calendar — automatically.
£600/month. Everything in Growth, plus the full enquiry pipeline behind the site and 5 hours of custom build work each month on the tools your business actually needs.
Not ready to commit? Start with the £199 Site Health Check — credited against your first invoice if you take a plan.
Service businesses leaking enquiries
There is traffic. There is interest. But enquiries go cold while you are busy, get lost in someone's inbox, or never make it onto a calendar. The site is fine. The pipeline behind it is the problem.
Owners ready to stop doing the bespoke work themselves
There is a list of internal tools, automations, dashboards, and integrations that keep being put off because they're never urgent enough. You want a fixed allowance of senior build time every month for the work that quietly compounds.
Businesses that have outgrown a single freelancer
You need a senior team that takes the whole front of the business — site, capture, booking, follow-up, internal tooling — and runs it as one coherent thing, instead of stitching together five contractors who do not talk to each other.
- Everything in Growth.
- Every new enquiry caught automatically and kept in one place, so nothing falls through the cracks.
- Customers can book themselves into your calendar straight from your site, with no back-and-forth.
- Every enquiry gets an instant acknowledgement and a timed follow-up, so leads do not go cold while you are busy.
- Each enquiry sent to the right person or inbox automatically, so nothing waits on you to forward it.
- 5 hours of custom build work each month on the tools your business actually needs: dashboards, automations, internal portals, anything bespoke.
- A monthly pipeline report: enquiries received, enquiries booked, where leads dropped off, and what was changed to improve it.
- A quarterly strategy session.
- Priority response; critical issues fixed the same UK business day.
1 · Capture
Every enquiry from every channel (site forms, phone, email, social) is caught automatically and kept in one place. Nothing falls through the cracks.
2 · Acknowledge
Each enquiry gets an instant acknowledgement so the customer knows they have been seen, followed by a timed sequence so leads stay warm while you are busy.
3 · Book
Customers book themselves into your calendar straight from the site. Availability, durations, buffers, and routing are all handled by the system.
4 · Follow up
Automated, timed follow-up sequences for no-shows, awaiting-quote enquiries, and post-job feedback. You decide the tone; the system runs the cadence.
5 · Route
Each enquiry is sent to the right person or inbox automatically, based on rules you define. Forwarding by hand stops.
Internal dashboards
A page only your team sees, showing pipeline, this week's bookings, awaiting-quote enquiries, and anything else that currently lives in scattered spreadsheets.
Customer portals
A logged-in area where existing customers see their bookings, invoices, files, or progress on a job. As bespoke as the business needs.
Workflow automations
The "when a quote is accepted, do these eight things" jobs that currently live in your head. Built once, run forever.
Integrations
Connecting the site, calendar, CRM, invoicing, and email so they actually talk to each other, instead of needing manual re-entry every week.
The allowance is for the current month only. The quarterly strategy session sets the next big piece of work; the monthly briefs decide how each month is spent.
Start of month
A short brief on what the 5 hours of build work will cover, based on priorities set at the last review.
Mid-month
Improvement and build work ships in low-risk increments. Pipeline changes are tested against real enquiries before going live.
End of month
A pipeline report: enquiries received, enquiries booked, where leads dropped off, and what was changed to improve it. The standard site report comes alongside.
Every quarter
A strategy session: where the pipeline is leaking, what the next build should be, what comes off the roadmap.
Standard response
Priority response
A senior named contact reads your email and replies directly.
Critical issues
Fixed same UK business day
A critical issue is the site being down or unreachable, enquiry or checkout forms not working, or a security vulnerability being actively exploited. Slow performance, cosmetic faults, and content requests are not critical issues.
Category A · Existing site
£0
The build is already paid for. Migration is on us. From month one, the plan covers everything else.
Category B · New site
£699 one-off
Covers the build, configuration, deployment, and initial pipeline setup on our managed stack. Then £600/month for the plan. After 18 months of continuous subscription — the fastest earn-out of any tier — the frontend code is yours.
SEO retainer · £650/month
Active search work that compounds: keyword strategy, technical fixes, content optimisation, and monthly reporting on rankings and traffic.
Ad management · £600/month + ad spend
Paid search and paid social. Campaign setup, creative direction, bid management, conversion tracking, and weekly review.
Growth, £350/month
The same site-side improvement work, without the custom build allowance and the enquiry pipeline. The right step when the bottleneck is the site itself.
What does 5 hours of build work actually produce?
It varies by priority. In one month it might be a single substantial piece (a customer portal, a CRM integration, a custom dashboard). In another it might be three or four smaller pieces (a fresh automation, a routing rule, a follow-up sequence). The strategy review sets what tops the list.
Does the 5 hours include the 3 hours from Growth?
They are separate. The 3 hours of monthly improvement work on the site itself (content, speed, conversion, accessibility, on-page SEO) is included on top of the 5 hours of custom build work. Scale gets both — 8 hours of senior time every month.
What does "critical issue" mean?
A critical issue is the site being down or unreachable, enquiry or checkout forms not working, or a security vulnerability being actively exploited. Slow performance, cosmetic faults, and content requests are not critical issues.
How quickly do you respond?
Priority response on Scale. A senior named contact replies directly. Critical issues (the site or pipeline being down, enquiries not being captured, an actively-exploited vulnerability) are fixed the same UK business day.
Do I own the pipeline tooling you build?
Your domain, accounts, content, customer data, and access to anything the business depends on stay with you. Bespoke work we build for you is yours to keep using. IDS templates, automation framework, and managed service remain ours.
Can I take SEO retainer and Ad management on top of Scale?
Yes — and many pipeline-focused businesses do. Scale runs the machine that converts traffic into bookings; SEO and paid ads fill the top of the funnel. They stack cleanly.
Is there a fee at the start?
For an existing site (Category A) there is no Launch Fee. For a new site we build for you (Category B), the one-off Launch Fee is £699 and covers the build, configuration, deployment, and initial pipeline setup. From month one the plan covers everything else.
Do I own the site?
If you already had the site when we took it over, you already own it. If we built it for you (Category B), the frontend code transfers to you after 18 months of continuous paid subscription — the fastest earn-out of any tier. You can keep it on our Hosting-only plan (£75/month) or self-host. Until then, keeping it working is our responsibility.
What happens if I cancel?
No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee. Your domain, accounts, content, and customer data stay with you.
Start Scale
£600/month. Cancel any time.
IDS is not currently VAT registered. No VAT is charged. No minimum term. Cancel any time — your plan stops renewing and the current month is not refunded. No exit fee.